New York City is colossal and bustling, and that’s evident through the shopping venues that flood the metropolis. Finding a reputable jewelry store that caters to your preferences and budget can be a hassle. Here, we have compiled a list of the best 20 jewelry stores in New York City so you know where to look the next time you go hunting for rings, bracelets, necklaces, or earrings. Let’s dive in!
Best 20 Jewelry Stores in New York City
1. Estate Diamond Jewelry

Estate Diamond Jewelry is the best vintage jewelry store in New York City, specializing in rare and vintage jewelry. The store’s inception dates back to 1980. They sell estate earrings and antique wedding bands in their New York City store. They have beautiful vintage pieces from the Art Deco, Victorian, Retro, and Edwardian eras.
Estate Diamond Jewelry features a wide variety of stones, including diamonds, sapphires, aquamarine, emeralds, amethyst, and rubies. Some of their popular cuts include cushion cuts and old European cuts.
View some of their beautiful work on Instagram and Pinterest.
2. Tiffany & Co.

Next on the list of the best jewelry stores in New York City is Tiffany & Co. – 5th Avenue. The company has been around since 1837 but what makes it special is its ability to evolve and catch up with new trends in the jewelry arena. It is home to many luxurious and beautiful jewelry pieces and is the most well-known jewelry store in New York City.
View some of their designs on Instagram.
3. Lauren B Fine Jewelry and Diamonds

Lauren B Jewelry is a go-to choice for brides who want to feel special on their big day. They specialize in making custom engagement rings and bridal jewelry. Their team is responsive and friendly, and they go the extra mile to ensure the customer understands what they are putting their money into. They have additional stores in LA, Dallas, Chicago, Boston, and D.C.
View some of their latest pieces on Instagram and Pinterest.
4. Kent Jewelry

Kent Jewelry was founded in 1993, and since then, it has been an excellent choice for those shopping for shiny stones. For one, their staff members are kind enough to educate clients on which stones are best for them. Secondly, they offer diamonds, naturally colored stones, and custom gifts, among other fine jewelry. All the diamonds in their collection have been certified by various geological organizations, including GIA and AGS.
Their services include repairs, appraisals, hand engravings, and signature pieces. Keep up with them on Instagram.
5. Greenwich St. Jewelers

Greenwich St. Jewelers has been around for more than four decades, thanks to the timelessness of their creations and distinctive designs. Their staff is welcoming and friendly and will make choosing a ring a bit less worrisome. What sets them apart from the crowd is their transparency with their clients. In other words, they go above and beyond the 4Cs and what the GIA report says.
Follow them on Instagram.
6. Alexis Bittar

Alexis Bittar is another excellent addition to the list of the best 20 jewelry stores in New York City. It was established by Alexis Bittar, who was awarded the CFDA Accessory Designer of the Year award in 2010. The store offers many elegant and bold jewelry pieces, including hand-made Lucite bangles, necklaces, earrings, and rings. Luxury and longevity are the two watchwords at Alexis Bittar because their creations stand the test of time and fashion trends.
View some of Alexis Bittar’s creations on Instagram.
7. Frost NYC

Frost NYC has been around for more than three decades. It is your go-to place if you want trendy street or urban-style jewelry pieces. It is also one of the best hip-hop jewelry manufacturers in New York City. They have beautiful chains, bracelets, and pendants for men. There are also feminine and elegant jewelry pieces for women to choose from. Even better, Frost NYC jewelers have a membership with GIA and the Jewelers Board of Trade.
View them on Instagram.
8. De Beers Jewellers

This is a great jewelry store for those looking for rare diamonds. Since its inception in 1888, DeBeers Jewellers has been known for finding the rarest diamonds and cutting them in distinctive designs. As a result, the final product is unique and makes a bold statement. Even better, De Beers Jewellers has spread its wings to different countries, including South Africa.
Visit them on Instagram and Pinterest.
9. Jangmi

Jangmi is another excellent jewelry store in New York City and is best for those looking for diamonds. They have been in the business for over three decades, and for good reason. Their prices are affordable, their customer service outstanding, and their designs are exquisite.
You can follow their journey on Facebook, Instagram, and Pinterest.
10. Cartier

Cartier is located at 653 5th avenue and is a well-known jewelry store for those looking for a gift for themselves or someone else. Their exemplary “Love” bracelet is by far the most famous piece in their collection because it bears a charm of elegance, class, and glamor.
You can see some of their accessories on Instagram, Facebook, and Pinterest.
11. Diamond Source NYC

Next on the list of the best 20 jewelry stores in New York City is Diamond Source NYC. They are an excellent option for those who want custom watches, among other luxury jewels. Their team is friendly and responsive, and they help both online and in-store shoppers pick out the best jewelry pieces. The store has been featured in many reputable sources, including ABC, NBC, and CBS. They are a proud member of the New York Diamond Dealers’ Club.
Here’s a sneak peek at some of their creations on Instagram and Pinterest.
12. I.D. Jewelry, LLC

I.D. Jewelry, LLC is one of the best 20 jewelry stores in New York City. They make custom pieces and are attentive to detail. Most importantly, they offer a variety of pieces at various price points, so you are sure to get something that suits your budget.
View them on Instagram.
13. Tendenza Jewelry

Tendenza Jewelry is another exciting addition to the list of the best 20 jewelry stores in New York City. They are a good option for those who want hand-engraved pieces with special personalized messages. The messages are written in French, English, or Italian. The store uses platinum, leather wrap, diamond, and 14- or 18-carat gold in their pieces. Their creations are trendy, and some celebrities sport them. This store chooses not to have an online shop. However, you can still order via text, and they deliver worldwide.
Tendenza Jewelry is located on Spring Street in downtown Manhattan. You can find some of their work on Instagram.
14. Nora Kogan

Nora Kogan has only been in the jewelry business for a decade, but their skilled expertise is to be admired. Their pieces are locally made and are a true embodiment of beauty and boldness. They rely on the expertise of New York-based master artisans, ethically sourced gems, and most importantly, recyclable metals. The final product is an obsession-worthy, symbolic, timeless, and beautiful jewelry collection.
View their work on Instagram.
15. Bounkit

Bounkit has been around for over a decade and specializes in designing unique jewelry pieces by hand. Its founder, Hassan Bounkit, has worked with some big names in the industry, including Nicole Miller and Ferragamo. His creations are unique, using exotic, large stones that give off a lot of sparkle.
Keep up with them on Instagram and Pinterest.
16. Fortunoff Fine Jewelry

Fortunoff Fine Jewelry is an excellent choice for New Yorkers who live in Westbury and the neighboring areas. The business has been around for nearly a century and what sets them apart from other jewelry stores is its diversity. They have something beautiful for everyone. It has also been awarded multiple titles, including Retailer Hall of Fame and Retailer of the Year.
View them on Instagram and Pinterest.
17. The Clay Pot

The Clay Pot is among the best 20 jewelry stores in New York City, and for good reason. The family-based business boasts a pool of more than 75 talented jewelry designers. Their gemologists can help you choose the best stone for your wedding or engagement. If you have a design in mind, the in-house designers can help you bring it to life.
See their designs on Instagram.
18. Frank Billanti Casting Company
Frank Billanti Casting Company is one of the best full-service jewelry stores in New York City. Their unmatched attention to detail and hands-on craftsmanship make them stand out from the crowd. They also have fast turnaround times so you can get the jewelry piece of your dreams in no time.
View them on Instagram.
19. Inaya Jewelry

Inaya Jewelry is a rapidly growing jewelry business in New York City, and they have been in business for more than two decades. They have one store in West Village and another in Grand Central Station. Their specialty includes jewelry made from 18k gold and sterling silver. They also work with precious and semi-precious stones ethically sourced from different parts of the world. This is the jewelry store to seek if you need any repairs or alterations to your ring.
View them on Pinterest.
20. Liloveve

Last on the list of the best 20 jewelry stores in New York City is Liloveve. You can find them at 457 Grand Street. What makes Liloveve stand out from the crowd is that they not only offer excellent pieces of jewelry but also have an on-site showroom and design studio. They offer different kinds of jewelry, including everyday accessories, custom-designed jewelry, and wedding and engagement rings.
Here they are on Instagram.
Best Online Jewelry Stores From New York City
- Estate Diamond Jewelry
- James Allen Showroom
- Frost NYC
- Tiffany & Co. – 5th Avenue
- Greenwich St. Jewelers
Talk to a Jewelry Expert
Purchasing jewelry can be a daunting task, especially for beginners. From choosing the price range to deciding the carat weight and choosing the best design and cut, it gets harder every step of the way. But fret not, because we are here to help. We can help you choose high-quality jewelry so you can make the most out of your hard-earned money. Please fill out the form below and one of our team members will get back to you as soon as possible.